Product Design Lead
I lead design teams that turn dense, technical products into something people actually finish using.
Open to lead roles from Q1
Vienna · Berlin
In short
Twelve years in product design, the last six leading teams. I work where the product is complicated and the stakes are high — payments, logistics, regulated platforms. My job is to make the hard parts feel obvious, and to leave behind a team and a system that keep working after I do.
2022 — now
Berlin
Lead a team of six across onboarding, risk and merchant tooling. Own the design direction for everything a merchant touches before their first transaction.
2020 — 2022
Vienna
Built and shipped the design system used by four product teams, then handed it over with governance that survived my departure.
2017 — 2020
Vienna
Owned booking and ticketing for a regional transport operator moving from counters to digital.
2014 — 2017
Vienna
Agency work across fintech, health and public sector clients. Where I learned to make a case, not just a screen.
Three projects where the interesting decision was not visual.
Kestrel Payments · 2023
Merchant onboarding took nine days and lost a third of applicants on the way. We rebuilt it around what actually blocked people, not around the compliance form.
Northline · 2021
Four product teams, four interpretations of the same brand. The interesting part was never the components — it was the contribution model that kept them honest after I left.
Ferry Mobility · 2019
A regional operator moving from ticket counters to an app, with a passenger base that had never used one. Designing for infrequency is a different problem to designing for power users.
Watching five people fail at something ends an argument faster than any deck. I bring the recording, not the assertion.
Most bad flows are not badly drawn. They ask the right questions in the wrong order, to the wrong person, at the wrong moment.
The work is only finished when the team can extend it without me. Documentation and governance are part of the deliverable.
2012 — 2014
University of Applied Arts Vienna
Thesis on interface legibility for infrequent users.
2009 — 2012
FH Joanneum Graz
Editorial design and typography focus.
Contact
Currently open to lead roles and to selected advisory work. The fastest way in is an email with a sentence about the problem.